Tracking tools are critical to measuring the success of affiliate campaigns. They enable affiliates to track clicks, conversions, revenue, and ROI in real-time. These metrics enable marketers to optimize their strategies—trying various creatives, targeting practices, or landing pages—to maximize earnings. Tools are also used to catch fraud, protecting data integrity. Trustworthy networks have built-in tracking with easy-to-use dashboards. For example, vCommission has powerful tracking capabilities that make reporting and analysis easy. Without tracking, affiliates would be promoting in the dark. In-depth analytics give affiliates the power to scale what is working and discard what isn't, making tracking tools indispensable for affiliate marketers who are serious about their business.