Digital marketing is also known as online marketing. Marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This include not only email, social media and web-based advertising, but also text and multimedia messages as a marketing channel.

Digital marketing refers to creating and publishing content through digital media channels—websites, welcome pages, social media, email, and mobile apps—and promoting that content using a variety of strategies across paid, earned, and owned digital channels, including SEO , SEM, PPC advertising, content syndication, social media, email, text, and more.

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