If you are using Google Ads to promote your business, you may want to know how many phone calls you are getting from your ads and how they are affecting your sales and conversions. Phone calls are a valuable form of leads, especially for businesses that offer complex or high-value products or services.
Call analytics is a technology that uses artificial intelligence (AI) to collect, measure, and analyze call recordings and track data and insights from phone calls. Call analytics can help you improve customer experience, agent performance, and business ROI by providing you with valuable information about your calls, such as: