In 2013, five years after the project's beginning, IBM researchers established a platform for collecting and managing data on pharmaceutical distribution, making a significant step towards the practical application of this technology. Pharmaceutical companies, according to the program's general manager Lee Munyeon, are interested in learning "how to put data about shipments at the service of my procurement teams." The company thinks that this can reduce errors, whether they are placed in the right container or not. The backbone of IBM's business is a system for expediting product shipping routes through the seaports of China, Singapore, and Indonesia.

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