Shopping carts are an essential part of any e-commerce website, and it is important for businesses to ensure that their customers are getting the most value out of their purchases.
Implement upselling and cross-selling techniques. Upselling is the practice of encouraging customers to purchase a more expensive version of the product they are already considering.
Offer bundled products or package deals. Bundling items together at a discounted price can be a great way to increase the value of each order. According to a study by McKinsey, bundled products can increase sales by as much as 30%. This is because customers often feel that they are getting a better deal when they purchase multiple items together.